Understanding Online Marketing

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   Online Marketing:

Online marketing is online marketing carried out through an interactive online computer system that connects customers with sales electronically.

Benefits of Online Marketing:

-For Buyers : -Convenient      

– More complete access and options

– Interactive & faster

-Provides lots of access and information  

-Share Seller: – Effective relationship with consumers

– Perfectly adjustable

– Pressing porto effectively and efficiently

– Global Medium

Online Marketing Challenges:

– Limited consumer availability & purchases

Demographic & psychographically entrepreneurs become deviant

-Ethical concern

According to Kotler (2001, p256) online marketing is a concern carried out through an interactive online computer system that connects consumers and sellers electronically. Online serviceskomersialadalahjasa that offers information and online awareness to customers who pay monthly dues.

Internet marketing or internet-based marketing can be interpreted as the use of the internet and related digital technologies to achieve marketing goals and support the latest marketing concepts. These technologies include internet media and digital media otherseperticable and disatelit in line withhardware and software that allow its operation and use. (Chaffey, 2000)

The nature according to the marketing environment that is possible by the internet allows the scope and habits of marketing activities as more flexible. As a model for the internet as a means of communication, physical boundaries are less important in the implementation of transactions than traditional forms of marketing exchange.

According to Amor (2002, p176) make marketing strategies using the internet must follow the following budget-rules:Brands: The Web is the company’s most important brandChange: Be aware that the rules on the web are always changing.Conciseness: Keep the page short & spread the factsContent: Content is king, do not bore customers. Content is king; don’t bore your customers.Dynamic sites: Create forward-moving sites that use new technologies to adapt user profile-based captionsFinances: Try new markets using low-cost advertising schemesFree giveaways:Create free travel for loyal customersGlobal village: Think worldly but follow local idealsLive events : Live performances add customer insightNiche markets: The Internet includes specific markets and generic marketsPromotion: Promote the site anywhereSyndication :Create additional brands for services & productsTechnology:Use internet technology to maximize marketing targets

Also Read:  Online Marketing Has These Advantages and Disadvantages

– See more at: http://globalonlinebook1.blogspot.com/2013/05/pengertian-pemasaran-dengan-internet.html#sthash.ywbU2HHa.dpuf

According to Kotler (2001, p256) online marketing is a concern carried out through an interactive online computer personal system that connects consumers and sellers electronically. Online services commercial is a service that offers information and online awareness to customers who pay monthly dues.

Internet marketing or internet-based marketing can be interpreted as the use of the internet and affiliated digital technologies to achieve marketing goals and support modern marketing concepts. These technologies include internet media and digital media otherseperticable and disatelit in line withhardware and software that allow their operation & use. (Chaffey, 2000)

The nature according to the marketing environment that is possible by the internet allows the scope and norms of marketing activities as more flexible. As a model for the internet as a means of communication, physical boundaries become less important in the implementation of transactions than traditional forms of marketing exchanges.

According to Amor (2002, p176) make marketing tactics with the internet must follow the following budget-rules:Brands: The Web is the company’s most important brandChange: Be aware that the rules on the web are always changing.Conciseness: Keep a short page & give evenly the newsContent: Content is king, do not get bored customers. Content is king; don’t bore your customers.Dynamic sites: Create forward-moving sites that use new technologies to adapt user profile-based coverageFinances: Try new markets using advertising schemes using low pricesFree giveaways:Create free travel for loyal customersGlobal village: Think worldly but follow local dreamsLive events: Exclusive shows add to customer insightsNiche markets: The Internet includes specific markets and general marketsPromotion: Promote the site anywhereSyndication : Create additional brands for services and productsTechnology:Use internet technology to maximize marketing goals

Also Read:  Understanding and Benefits of Online Marketing

– See more at: http://globalonlinebook1.blogspot.com/2013/05/pengertian-pemasaran-menggunakan-internet.html#sthash.ywbU2HHa.dpuf

According to Kotler (2001, p256) online marketing is a concern carried out through an interactive online personal computer system that connects consumers and sellers electronically. Online services are commercial is the one that offers information and online awareness to customers who pay monthly dues.

Internet marketing or internet-based marketing can be interpreted as the use of the internet and affiliated digital technologies to achieve marketing goals and support the latest marketing concepts. These technologies include internet media and digital media otherseperticable and disatelit in line withhardware and software that allow its operation and use. (Chaffey, 2000)

The nature according to the marketing environment that is possible by the internet allows the scope and norms of marketing activities as more flexible. As a model of using the internet to be a means of communication, physical limitations are less important on the implementation of transactions than traditional forms of marketing exchange.

According to Amor (2002, p176) make marketing tactics with the internet must follow the following budget-rules:Brands: The Web is the company’s most important brandChange: Be aware that the rules on the web are always changing.Conciseness: Keep the page short & spread the wordContent: Content is king, do not bore customers. Content is king; don’t bore your customers.Dynamic sites: Create dynamic sites that use new technologies to adapt user profile-based coverageFinances: Try new markets with low-cost advertising schemesFree giveaways:Create free travel for loyal customersGlobal village: Think globally but follow local expectationsLive events: Exclusive shows add to customer insightsNiche markets: The Internet includes specialty markets & general marketsPromotion: Promote the site anywhereSyndication :Create additional brands for services & productsTechnology:Use internet technology to maximize marketing goals

Also Read:  Basic Concepts of Online Marketing (Online Marketing)

– See more at: http://globalonlinebook1.blogspot.com/2013/05/pengertian-pemasaran-dengan-internet.html#sthash.ywbU2HHa.dpuf

According to Kotler (2001, p256) online marketing is a concern carried out through an interactive online personal computer system that connects consumers and sellers electronically. Online services are commercial is the one that offers information and online awareness to customers who pay monthly dues.

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