Before starting a business, there is one question you must ask yourself. Do you just want to build a business that takes advantage of trends for a moment, or want to form a business that can survive in all trends. If you want to set up a business that can last a long time, maybe a culinary business can be your choice.
The food business is one of the businesses that can survive in the midst of an onslaught of foreign trends. Of course, the quality of the culinary & beverages you serve. But, beyond that quality, the cooking business will remain one of the lucrative ventures. For those of you who still doubt the profit based on the culinary business, here are some reasons why this business is quite promising.1. Everyone needs to eat
Food has been included in basic human needs in addition to home and clothing. But now culinary itself has developed into something that exceeds the needs alone. Food has developed into a culture among the citizens. So many people who live to eat, not eat for life. Naturally, because in this world there are millions of cuisine cultures that are very interesting to explore. So, if your culinary business has its own special characteristics then it is certain that many people will become your loyal customers. Can be developed into a franchise
The cooking business is one of the businesses that is very often turned into a franchise. Just look at the many fast food outlets that only come from one city, able to expand to spread throughout the world. Look at the various simple culinary that started based on roadside carts, now has thousands of the same carts in all of Indonesia. By opening a franchise, then you will have a greater income. Easy to adjust
Food trends will continue to grow. Your job as a culinary business owner is to be able to adapt. Fortunately, the cuisine is very easy to modify. So that creating a cooking business as an error of one of the most flexible businesses to keep up with the times. Different from other businesses, culinary businesses still tend to be simple. You just have to cook and sell it. If you can’t afford to cook, you can afford recipes based on experienced people, then hire people who can afford to cook. So, you only emphasize in the big picture, which is to organize the marketing & finance of your business in order to be able to survive when it is obsolete.
The four reasons above are just a small part of the reasons why a food business is promising enough for you. These reasons if able to describe the current business position among other business ventures. Culinary Business Tips
Then for those of you who plan to go into the culinary business, here are some tips according to Moka so that you can set up a successful business.1. Determine what culinary business you want to engage in
The cooking business is a vast undertaking. Because in Indonesia itself thrives on various culinary businesses that peddle various types of culinary based on many regions, or even international culinary. For that, try to determine first what cuisine will sell. Are you going to sell foreign cuisine, or will you sell local cuisine. Or are you going to sell heavy culinary, or just sell light culinary. Calculate the capital neededThe number of other businesses, in starting a culinary business also requires capital. How big the effort you want to pioneer will determine the amount of capital you must prepare. If you want to dive exclusively in the restaurant industry, of course, you need different capital to use if you set to set up a simple food stall. If you lack capital, then you can at any time borrow from cooperatives, banks, or some capital loan service providers such as Moka Capital.
However, you need to weigh the profit and loss according to borrowing capital. If conditions are not possible, it is better to start a mini-scale culinary business first. There is no need to be grandiose. For example, by selling light culinary such as chips. But don’t forget, when running a business, do not personally spend the profits you get. Set aside these profits for capital expenditure purposes.three. Consider the location of your chosen cooking business
For the culinary business, location is one of the factors that determine success. Because, if you choose a location that is too remote, fewer and fewer people understand about your business. Unless your business concept is. But keep in mind if indeed you want to set up a remote culinary business, then marketing activities must be intensively carried out. Do not equate with the legendary culinary business that despite being in a remote place but permanently hunted by consumers. The taste of the menu you offer
In addition to technical matters, the taste based on the dish you offer is very important. Because, in the end, it is the taste that makes people come back again and again to your site. If you only serve culinary with ordinary taste, the location is less strategic, then your culinary business will not live long. If you really want to set up a profitable culinary business, then pay attention to the quality of taste. You can do a trial first to the people closest to you, to find out what menu is suitable for Indonesian citizens. Determine a supplier that suits your business
Of course, you need a supply of basic standard materials in order to be processed as a finished product. For that, you need a supplier who can put standard materials that are in sync using what you want. For those of you who are still beginners, you may be able to do it yourself by shopping to the market. But if your business is already large, then you can buy exclusively to suppliers or manufacturers.
Like other starry restaurants, you can immediately get the best ingredients on the market. In addition, by entering into an agreement using suppliers, you are still possible to make a payment at the end of the when. Of course, if the 2nd party agrees to it.
Also Read: Three Tips for Choosing a Good Supplier to Build Your Culinary Business6. Recruit additional manpower
It depends on what culinary business you will be involved in. If you want to open a restaurant, then you definitely need employees. Good to help prepare food, make it into a waiter, cashier, wash dishes, and so on. If you just want to set up a food stall, then the existence of additional energy is not very needed. It’s just that it will be lighter if you hire one or two people. Determine the target market of culinary business
The target market will greatly hypnotize what culinary business you will launch. If you target the upper middle class, of course the culinary served is more based on just home cooking. This will also be related to using capital spending that you will spend later. If you only target the lower middle class, then the capital expenditure will be more mini. Therefore, it is crucial to create a mini-small business plan . In it there will be market research that can help you run a business later. Hold interesting promos
While running your cooking business, there will certainly be a phase where it is crowded and quiet. At this quiet time, try to make you vigorously do promotions that are able to attract home the interest of buyers. The promotion is also diverse, able to use discounts, buy one get one, package promos, and so on. It’s just that, take into account first using ripe. So that you don’t lose in the last day. Turn on your social media
In this digital era, public media is already a must when starting a business. Moreover, the culinary business. Because, just using social media is you can attract more potential customers, without the need to spend millions of dollars for advertising. You can use Instagram, Facebook, or Twitter. All three until now are still the most poly common media used by the people of Indonesia. Make sure your culinary business already has the necessary permitsIndonesia is a country of rules. This means that everything that the citizen does must be based on the rule of law. Including starting a business. In starting a business, there are let’s be what is needed. The goal is so that the government can ensure that your business is official, does not move in the illegal sector, and can be accounted for.