Nowadays in the all-digital era, all turn to online methods. Starting from ordering goods, shipping, payment to marketing is also done online. As an entrepreneur, of course, you are required to have insight into extensive online marketing strategies that can help increase awareness & turnover of products sold.
Want to know an online marketing strategy that your business can adapt? Here are these 10 online marketing strategies, should be tried by entrepreneurs. Both novice entrepreneurs are also entrepreneurs who have been experienced for many years. 1. Content Marketing
The first online marketing strategy is content marketing. Content marketing is a tactic that is carried out by business people by putting information related to the business being engaged.
The information provided can be in the form of a history of the start of the product or raw materials of the product, unique facts, various types, benefits and tips for storing and caring for the product earlier.
Information conveyed with this strategy can be packaged in the form of article narratives, images such as infographics and comics, and video tutorials and reviews.
Then, the news was uploaded through the company’s official social media account or product earlier. Usually the useful coverage will be reuploaded and reposted on various social media such as Instagram, WhatsApp, Facebook, Twitter, Pinterest, and many more.
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The 2nd online marketing strategy is through visual marketing. Visual marketing is actually a part based on content marketing that focuses on visual media such as image images and digital graphics, photos, and videos.
Visual marketing techniques are developed further because 1 image can tell all circumstances according to various points of view.
Moreover, reading interest in text-shaped content is minimal in Indonesia. Thus, visual media is considered more effective especially audiovisual media. In an image or video can represent the entire details of the news that the creator wants to convey.
Usually, to make this kind of thing can find graphic designers, video editors, or graduates of visual communication design to increase awareness of the products to be sold.
Then, the visual media can be spread through Instagram, Facebook, Pinterest, Youtube and the official website of the product.
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Next is mobile marketing as a digital era marketing strategy that is devoted to the audience using mobile devices such as smartphones and tablets.
Mobile marketing is a development based on content marketing after research on the ordering methods that many consumers do through smartphones rather than PCs.
Where the mobile display is the appearance of the website that is adapted, but the appearance of web applications and media displayed in mobile mode will feel more user-friendly. 4. Continuous Marketing
Continuous Marketing is marketing that is done continuously or continuously in public media. For continuous marketing has usually been offered by the general media platform earlier.
Usually, public media applications already have a breakdown procedure for the target audience ranging from gender, age range, interests, & reach area.
As an entrepreneur who will use this online marketing tactic, it should be noted that you should have valid data and analysis. So that when inputting the targeted audience criteria are in sync using the target market that really has the potential to buy the product being marketed.
This is because the cost of doing this strategy is also not disappointingly high.
Also read: five Examples of Effective Promotions & Tips for Building Optimal Promotions. Integrated Digital Marketing
Next is integrated digital marketing. From the name, it can be imagined if this strategy utilizes all aspects of the origin of digital power to market products.
Digital resources in the form of websites, blogs, implementation, social media, and Youtube channels as a medium to reach a wider market.
The digital resource contains product reviews, tutorials, ordering channels, and customer service. This is done to attract the audience’s interest in a product, the more complete the origin of the digital power owned, it will put the impression that the company is a reliable company and the product is of quality.
6. Personalized Marketing
There is also personalized marketing, which can be interpreted using personal marketing so that the products offered are likely to be needed by the target audience with an approach based on demographics.
This marketing process makes your prospective customers feel more appreciated because of a personal approach. This method itself must pay more attention to the data and algorithms of general media users who are targeted by the audience.
In order to make this method more effective, it is expected that IT experts will test the existing data, related marketing experts using the target market to be addressed, and related content experts use the description and visual arrangement of the products offered.
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The term affiliate marketing refers to online marketing tactics carried out by 2 parties to get profits along.
This method is generally done by fellow entrepreneurs who collaborate such as shoe stores using shoe washing services. Both areas of the business have the same target market and audience. In addition, the interaction between the two business fields cooperates with each other as a result of using mutual reference can be one of the powerful tactics.
Then, in addition to working with business owners, working together using influencers be it bloggers, vloggers, youtubers, even celebrities is one form of affiliate marketing.
Influencers are able to recommend products or services on their social media, then give referral codes as a form of cooperation. Next, each sale using the referral code, the influencer will earn a share of the output or commission.
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Then, there are online marketing tactics by optimizing the website. This method is often claimed by search engine optimization (SEO).
This is done so that the company’s website or product can be in the first place in search engine searches such as Google. If the website is at the top of the list then most likely the audience will visit the website and potentially buy the product.
For this marketing strategy generally use articles using exclusive key terms and the length of the term that has been determined.
Then using meta tags is to give the title tag with a meta description that serves to make it easier for search engines to know the content of a website. Also, the use of backlinks that are useful to reference the website owned.
Also read: 10 Effective Marketing Strategies to Build a Travel9 Business. Search Engine Marketing
Next, there is search engine marketing. At first glance, search engine marketing & search engine optimization is like using search engines as a tool.
However, for search engine marketing (SEM) is an online marketing strategy by placing website ads at the top of the search engines.
Usually, the cost is higher when compared to SEO, because there are still key term goals that will apply worldly and locally.
The last is social media marketing. Of all the many online marketing tactics, social media marketing is the easiest to implement. Because almost everyone has media starting according to WhatsApp, LINE, Facebook, Twitter, and what is on the rise at this time is Instagram.
Social media marketing relies heavily on content marketing. If content marketing contains the right coverage, then it can be ascertained that social media marketing will run smoothly. Because the dominant new customers are obtained through this tactic.
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Well, the above 10 online marketing tactics should be tried. Because it is proven to be empowered to bring in new customers and raise awareness of the products and services sold. Don’t forget to also make an assessment every time you make a promotion.